Wednesday, July 15, 2009

I love airside!! campaign



...following an anonymous postcard I sent to Airside, I went to the the studio armed with a digital in which I have prepared a slide show story of my illustrations (carefully selected from my sketches), 3 cups of coffee (for the 3 directors Fred Deakin, Nat Hunter and Alex Maclean) and a bag of yummy flapjack cookies.

It took me 40mins to find the location in Islington from Angel station, only to find out from a dry cleaners that the studio is 'just next door'. Upon realising the correct purple-coloured door along the bustling high street...it all seemed very humble. I wasn't quite sure what to expect, somehow large glass walls and contemporary furnitures was what I had in my head being such an agency of high and respected calibre.

By this time the coffees had gone cold, and I didn't want to disappoint, with it being 2nd impression. Torn between Starbucks and a local Italian looking cafe, I went for the less corporate and I must say I was tempted to drink the coffee myself.

On the buzzer, I then announced 'special delivery' where I was adviced by a friendly voice to come up to the 2nd floor. It was like a humble house, inside with a cool 'Airside' in neon shining above the door towards the studio/reception.

I had no idea how or what to say...only that I had a special presentation for the directors (sadly they were not in), but I offered the coffee to the unsuspecting designers surrounded in light, ambient and relaxed studio. I left only in hope that they will get a cance to see this, I know emails has somewhat proved useless in being 'personal' on approaching groups who have not had contact before...and I cannot afford to see them give talks just yet, being unemployed and all.

Creativity, I guess just doesn't stop in the comfort of my so called studio.

ps thank you Lilly for puting these together for me :) xxx